Providing an identity may allow Google to display a prominent Google knowledge panel with details of the identity.

While Schema.org provides detailed types, it's recommended to choose a single provider below. If you're not sure which to use, you should select Organization.

Organization

• Applicable to most websites
• Does not need to relate to an official business
• Used for eCommerce as well
• Example: nuxtjs.org, vuejs.org

Using defineOrganization or SchemaOrgOrganization by default will set your identity to an Organization.

useSchemaOrg([
  defineOrganization({
    name: 'My company',
    logo: '/logo.png',
    sameAs: [
      'https://twitter.com/company'
    ]
  }),
  defineWebSite({/* ... */}),
  defineWebPage(),
])

Person

• Personal website or blog
• Personal brands
• Example: harlanzw.com, antfu.me

Using definePerson or SchemaOrgPerson by default will set your identity to a Person.

useSchemaOrg([
  definePerson({
    name: 'Harlan Wilton',
    image: '/me.png',
    sameAs: [
      'https://github.com/harlan-zw',
    ]
  }),
  defineWebSite({/* ... */}),
  defineWebPage(),
])

Local Business

• Physical businesses, requires an address
• Extends an Organization
• Example: onacoffee.com.au, intracbr.com.au

Using defineLocalBusiness or SchemaOrgLocalBusiness by default will set your identity to a LocalBusiness.

useSchemaOrg([
  defineLocalBusiness({
    name: 'Harlan\'s Hamburgers',
    address: {
      streetAddress: '123 Main St',
      addressLocality: 'Harlan',
      addressRegion: 'MA',
      postalCode: '01234',
      addressCountry: 'US',
    },
    image: 'https://emojiguide.org/images/emoji/n/3ep4zx1jztp0n.png',
  }),
  defineWebSite({/* ... */}),
  defineWebPage(),
])

Automated Relations

Setting an identity will also cause default inferences to be made about the Schema your register:

Articles

• publisher is the identity
• authored by the identity

Product

• brand is the identity

WebPage

• home page uses the identity for about

WebSite

• publisher is the identity